SENIOR COPYWRITER
EDITOR

CONTENT STRATEGIST

15+ years crafting copy that connects and converts for top brands

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A black background with the phrase "well + good" in outlined white letters and a plus sign between the words.

Confidential stamp with 'Los Angeles' written vertically on the left

ABOUT ME

I’m Jessica Estrada, a Senior Copywriter and Editor with experience creating clear, compelling, and SEO-optimized copy across beauty, fashion, e-commerce, wellness, lifestyle, and tech.

My background spans both brand and editorial work—from crafting conversion-driven product copy, social campaigns, branded content, and internal communications for companies such as Nike, Meta, JCPenney, and Ritual to writing features for publications like Cosmopolitan, Bustle, and Well + Good.

CORE SKILLS & EXPERTISE

Copywriting (Product, Campaigns, Brand Voice)
SEO Writing & Optimization
Social Media Copywriting
E-Commerce Content & Strategy
Editorial Features & Blogs
Technical Writing & Documentation

WHAT THEY’RE SAYING

Freelance Writer, Editor, & Copywriter Testimonials

“I’ve had the great pleasure of working with Jessica for a few years now, and I can say with absolute certainty that she knows what makes good copy. Across our national websites, Jessica has written the gamut of stories that range from fashion and beauty, food and drink, wellness, hospitality, celebrity, and so much more. Her positive attitude, unwavering dedication, and flawless copy make her the ultimate writer and editor that every company should be so lucky to have!”

RAKHEE BHATT, FORMER ONLINE EDITOR, MODERN LUXURY

“I contracted Jessica as our sole fashion writer and editor for the Ticketmaster editorial blog because of her stylish eye and awesome creative writing skills. She consistently exceeded our expectations with relevant visuals and unique copy that acquired organic search and social media traffic above our benchmarks – ultimately, helping us grow our fan base in a competitive space. I highly recommend Jessica as she is a pleasure to work with as well as being an incredible content creator.”

TALIA ROSELLI, FORMER SENIOR CONTENT MARKETING MANAGER, LIVE NATION ENTERTAINMENT

“Jessica is reliable with a quick turnaround–very professional. She’s able to easily grasp copy direction and inspiration resulting in a high-quality deliverable in various forms. I’ve worked with her for blog articles and product descriptions and its always been a pleasure.”

ALIYA COLVARD, DIGITAL MARKETING MANAGER, TADASHI SHOJI

“Jessica is talented, passionate, hard working and a true joy to work with. She is a fantastic writer with a keen sense of style and culture. Her taste level is always spot on and her perspective is insightful and always curious.”

MELISSA MAGSAYSAY, FASHION AND BEAUTY WRITER AND AUTHOR

“I had the pleasure of working with Jessica on the digital side of Modern Luxury, particularly la-confidential-magazine.com. As a digital freelance writer, Jessica was responsible for submitting pitches, writing assignments on tight deadlines, and handing in clean, fact-checked copy. Jessica’s pitches were always creative but still in line with our audience and voice, and her pieces always came through on deadline (if not before!). Her copy was always clean yet clever, and everything she presented us with was thoroughly fact-checked. Jessica is truly a joy to work with and I hope our professional paths cross again in the future.”

CAIT KELLY, FORMER ONLINE EXECUTIVE EDITOR, MODERN LUXURY

“Working with Jessica has been a true joy. From meeting deadlines in a timely manner to writing with unparalleled expertise about a variety of beats, she has certainly met and exceeded industry-wide expectations.”

ANNA BEN YEHUDA, NATIONAL DIGITAL CONTENT EDITOR, TIME OUT NORTH AMERICA

TRUSTED BY LEADING BRANDS AND PUBLICATIONS

BEAUTY

Murad

Rose Inc

Byrdie

StyleSeat

Hero Cosmetics

Birchbox

Taut Collagen

Vegamour

WELLNESS

Wondermind

Well + Good

Horoscopes.com

SunSigns.com

THE/THIRTY

Giddy

DailyOM

The Well

Ritual

Better Booch

Copina Co

Vital Proteins

Rael

Lose It!

FASHION & E-COMMERCE

Nike

JCPenney

Fabletics

Tadashi Shoji

Cleobella

Racked LA

MEDIA & LIFESTYLE PUBLICATIONS

Bustle

Cosmopolitan

The Cut

Elite Daily

HelloGiggles

The Everygirl

Refinery29

The Zoe Report

ENTERTAINMENT & TRAVEL

Four Seasons

Ticketmaster

Madison Square Garden

Radio City Rockettes

Live Nation Entertainment

REGIONAL & LUXURY PUBLICATIONS

Los Angeles Confidential

Haute Living

Los Angeles Magazine

Angeleno

C Magazine

Dujour

Time Out LA

TECH & CORPORATE COMMUNICATIONS

Looking for your next Senior Copywriter?

Let’s connect.

SENIOR COPYWRITER EDITOR