I’m Jessica Estrada, a Senior Copywriter with 15 years of experience spanning editorial, brand marketing, and e-commerce.

I began my career as an editor at Racked LA, covering fashion, local shopping, and the early wave of digital style influencers. From there, I served as an editor at Los Angeles Confidential and Haute Living, reporting on luxury, celebrity culture, and lifestyle trends. 

I’ve also built an extensive freelance portfolio with bylines in Refinery29, Well+Good, Cosmopolitan, HelloGiggles, Byrdie, Brides, Bustle, and more—covering beauty, fashion, wellness, mental health, travel, and relationships.

On the brand side, I specialize in SEO-driven copy that engages and converts for companies including Nike, Meta, JCPenney, Ritual, Rael, Fabletics, Ticketmaster, and Vital Proteins.

My work spans brand voice development, e-commerce product descriptions, social campaigns, branded content, technical writing, and internal communications designed to drive engagement and results.

That combination of editorial storytelling, brand strategy, and technical communication is what sets me apart. I know how to craft copy that feels fresh and authentic while delivering measurable results that support business goals.

If you’re looking for a Senior Copywriter who can blend creativity with strategy—and bring proven experience across beauty, fashion, e-commerce, wellness, and tech—let’s connect.