Selected Writing Samples
JCPenney
As a full-time copywriter at JCPenney, I produced 200+ SEO-optimized product descriptions each week across apparel, fragrance, home, and jewelry for global brands like Nike, adidas, and Levi’s, as well as in-house labels. I collaborated within a fast-paced, cross-functional workflow to deliver cohesive storytelling across the site, ensuring alignment between product, merchandising, and creative teams.
Rael
I partnered with Rael’s marketing team to develop a suite of consumer-facing content around menstrual health, skincare, and holistic wellness. This included educational landing pages, an SEO-driven self-care blog series, SMS copy, and email marketing campaigns designed to build trust and drive conversions. The goal was to blend product education with approachable lifestyle storytelling—creating copy that felt genuinely useful while positioning Rael as both an innovator and a trusted resource in women’s health.
Better Booch
I served as the lead writer for Better Booch’s Better for Everybody campaign, an ongoing storytelling series spotlighting inspiring creatives in wellness, music, and the arts. I ideated and developed all of the campaign’s long-form features, crafting narratives that connected personal stories with the brand’s “good life” ethos. I also collaborated on the campaign’s social media execution—adapting themes, headlines, and pull quotes from my pieces into platform-ready copy that ensured consistency and engagement across channels.